Alumni Relations Office

Masters in Marketing Program Information Session

MS in Marketing Program (MiM) offers an intensive one-year non-thesis professional degree program for participants who want to specialize in marketing. The main aim of the program is to provide a comprehensive understanding of key business management concepts such as segmentation, targeting, positioning, product development, pricing, distribution, promotion, communication and branding while focusing on understanding consumer behavior.

MiM Program aims to successfully reflect the changes in the marketing paradigm by further integrating the newest approaches stemming from the development of digital technologies into the marketing discipline. 
Companies and brands today have to cope with the continued growth of social media channels, the increasing empowerment of users on social networks, and the development of new digital tools. Another goal of the MiM program is to introduce the innovations that digital transformation brings to the field of marketing.
If you are looking for a boost in your career you are invited to the MiM info session.
For registration, please click.

Date and Time: July 16, 2024 Tuesday, 19:00-20:00
Host: Dr. Zeynep Aydın Gökgöz

Contact Information:
Tel: 0 (216) 568 7190